The First Ever 2021 RAV4 Prime


Say hello to the RAV4 Prime.

It's our most powerful RAV4 ever, offering an estimated 302 combined net horsepower, cutting-edge tech and a whole lot more. This sporty SUV was built for wide-open stretches of highway, conquering your favorite mountain road and everything in between. Its Electronic On-Demand All-Wheel Drive offers the stability you want to help you power through slippery surfaces. And with its advanced plug-in hybrid powertrain and EV-only capability, 63 RAV4 Prime is as intelligent as it is stunning. The next level of driving is here. So, strap in, press the start button and get ready for the drive of your life.

Reservations for the new RAV4 Prime
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A True Performer

Tuned with responsiveness in mind, RAV4 Prime's powertrain rockets this SUV from 0 to 60 in an estimated 5.8 seconds.

Accelerated Experience.

Its Electronic On-Demand All-Wheel Drive is able to send power to all four wheels, so every press of the throttle produces instant torque and thrilling acceleration.

Power in Your Hands.

The available steering wheel-mounted paddle shifters help put this power directly into your hands, delivering even more exhilaration every time you get behind the wheel.

Go Anywhere.

City trips. Road trips. No problem. When fully charged, RAV4 Prime has up to an estimated 39 miles of thrilling, EV-only driving.

Looks That Thrill

RAV4 Prime's aggressive front end makes a dramatic statement, highlighting its sport-style headlights, front lower spoiler and unique vertical LED accent lights. So, no matter how you choose to equip your own RAV4 Prime, it's sure to make a powerful statement wherever it goes.

Show Your True Colors.

Available two-tone 19-in. alloy wheels bring the right blend of performance and style. Further amplifying RAV4 Prime's style are color choices like an available two-tone roof and the new-to-model Supersonic Red color.

Seamless Shifts.

This sporty SUV also has an impressive manufacturer-estimated 90 MPGe. Thanks to the ability to seamlessly select between EV and hybrid modes, RAV4 Prime is ready to go wherever your mind takes you.

Advanced Technology.

An available all-new 9-in. multimedia display places your entertainment, maps and more at front and center. Loaded with tech features, RAV4 Prime comes standard with Amazon Alexa, as well as Android Auto™ and Apple CarPlay® compatibility.

A Drivers Space

RAV4 Prime's cabin was tailored for the spirited drive, with everything designed to help keep you in full control. And the available Head-Up Display (HUD) puts key driving information right on the windshield, so you can keep your eyes on the road ahead.

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